‘Woke’ is a growing mindset in society, but it especially identifies Generation Z – young people who grow up in a time with financial crisis, environmental crisis and fake news. The meaning of ‘woke’ moved from ‘being awake’ to ‘being well-informed’. In the last few years it has become a proclamation of awareness too.

During our new trend presentation we’ll show you the creative impact of ‘woke’ on:
– society & consumer trends
– fashion, design and interior
– silhouettes, materials and prints
– colour trends

The supporters of THE WOKE MOVEMENT campaign for a wide variety of topics that can be grouped in three main themes:

1. INCLUSION
Young people, starting with the current Generation Z, grow up in a time where diversity and inclusion are important topics of discussion. Generation Z’s goal is inclusion for everyone: no matter personal situation and preferences like race, gender and sexual orientation.

2. TRANSPARENCY
With the rise of the internet, distrust in banks and other large organisations increases. To win and keep consumer’s trust, organisations have to be open, fair and responsible. This is especially important for the younger generations.

3. SUSTAINABILITY
The environmental crisis forces everyone to take action. This is especially important for Generation Z: their future and their children’s future is at risk.

SAVE THE DATE

MONDAY 24 FEBRUARY 2020
JOHANNESBURG 2PM (Doors open at 1:30pm) 
TUESDAY 25 FEBRUARY 2020
DURBAN 2PM (Doors open at 1:30pm)
THURSDAY 24 FEBRUARY 2020
CAPE TOWN 2PM (Doors open at 1:30pm)

Previously…

in August 2019, THE CHAOS THEORY by Jan Trendman showed you some of the most outstanding and inspiring designers, projects and systems, all inspired by chaos. This exclusive trend forecasting presentation was filled with smart, revolutionary and fun examples that defined future trends in fashion, lifestyle and design for summer 2020.


A MODERN MUSEUM INITIATIVE