Rand Daily Mail – Rebooted

The name ‘Rand Daily Mail’ is iconic, representing a daily newspaper that was published from 1902 until it was controversially closed in 1985 for its anti-apartheid stance. When Times Media decided to revive the title, it would be totally digital. The launch campaign had to perfectly encapsulate RDM’s heritage, plus its new position at the centre of the digital era. Modern Museum came up with a classic portrait of Jan van Riebeek (1619 – 1677) subtly re-attired in a track top and earpods