NWJ Corporate Identity & Store Refresh

Our long time clients approached us for a fresh new look for their pilot store in Canal Walk Shopping Centre, Cape Town. The store design was in collaboration with Studio Parkington, with the aim to roll out the new look with country-wide revamps. This resulted in a complete rebrand for this value jeweller, which aimed at attracting a younger, fun audience. All the graphic store elements were considered and rolled out. Right from hoarding graphics at the beginning, all the way through to launch-day collateral.

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