Modern Museum's partnership with Oh Na Mi is a captivating fusion of tradition and contemporary innovation. Our journey with Alexender Kim Boyce began at the inaugural Shit Hot Fest in 2022. By 2023, we were entrusted with the exciting challenge of revitalising Oh Na Mi while staying true to its rich heritage. With Alex's invaluable insights and our team's creativity, we have unlocked new possibilities for Oh Na Mi, resulting in Oh Na Mi Korean Kitchen. Through a comprehensive redesign, we have crafted an online platform that seamlessly blends Alex's expanding array of Korean-inspired products with his cultural roots and global identity. From invigorating Oh Na Mi's social media presence to reimagining product design and developing a seamless e-commerce site, equipped with insights, recipes, and blogs, Modern Museum has modernised the brand while honouring its origin story.
