Brainchild of Neil Roake, Shit Hot Fest was established in Amsterdam in 2022 as a way to bring “chilli heads” together. The event hosts local hot sauce makers and artisans within its arena of chilli lovers, fostering a community of like-minded foodies and heat seekers. Shit Hot Fest has now taken on Cape Town, Lisbon, and Amsterdam, with London and Bratislava on the radar. It keeps growing, and the energy keeps getting better. Modern Museum played a pivotal role in the first Shit Hot Fest and will continue to work alongside Neil on Shit Hot Fest Edition 3: The Braai Edition, hosted at Lagerwal. Our creative involvement ensures that all communications are met at the highest, most vibrant standards and that the event looks the part: red hot. From posters to social media content and operations and event pamphlets, the Modern Museum team has poured creative energy into making this and all future events a flaming success.