CowParade International
Modern Museum met with Maarten Witteveen, owner of the already renowned brand, CowParade International, to infuse its legacy with new energy. His respect for the brand’s loyal community resonated with Modern Museum, and along with some poignant insights from the Rudder programme insights, our collaborative vision became clear: to reinvigorate the brand while honouring its history. Modern Museum revamped the website, enhancing design and copywriting. Alongside a dynamic social media strategy, curated art collections, and refreshed packaging, CowParade thrives as the premier art event – moving art.