
BUILT FOR BRAVE BRANDS
For founders, creatives, and teams who know something needs to change – but don’t want to wait a year to figure out what.
Rudder is a 6-week creative coaching tool designed to steer your brand in the right direction and help you ride the big waves of success. We don’t build brand decks. We build brand action. Rudder is immersive, collaborative, and radically practical.
Over six high-impact sessions, we work closely with your team to:
Realign with your core purpose
Rebuild clarity around who you’re for and what you do
Create a momentum plan for the next 3, 6, and 12 months

Six sessions. One solid course.
Week 1 – On the Sand
Regroup, clarify, observe.
Week 2 – Your Enemy
Define obstacles, competition, blind spots.
Week 3 – Wax the Board
Who you’re for, what they need, and how to reach them.
Week 4 – Paddle Out
Align messaging, channels, and action.
Week 5 – Ride the Wave
Bring it to life. Build momentum.
Week 6 – Charging
Energy, ownership, and long-term direction.
We’re not just coaching. We’re creating.
Rudder is a living method – and we use it ourselves. Our current projects include:

Sh*t Hot Fest
A globe-hopping hot sauce festival celebrating fire, flavor, and fearless creators – with stops in Bristol, Amsterdam, and beyond.
visit shthotfest.com

Under The Sun
Wellness retreats and a yoga festival series, rooted in warmth, movement, and connection.
visit underthesunretreats.club

Brown Bars Amsterdam
A nostalgic deep-dive into the soul of old Dutch pubs, reimagined through design, print, and product.
Branding. Packaging. Activation. Direction.
The best way to see how Rudder works?
Ready to find your direction?
Get in touch in the form below or email us at neil@rudder.global